A Quote for life!


“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly.
Specialization is for Insects


Robert A Heinlein
(American science-fiction writer,1907-1988)

Wednesday, May 18, 2011

The World of Indian Ads

The advertisements have been a major catalyst in reaching out to the mass and an integral part of a growing business. Media has been targeted since the inception of advertisements. Newspaper and printed media, radio, television and mass events are seen to display catchy ads all over them. The latest form of ads that we come across in our everyday life is the ads that we see on blogs and websites. These days, the ads have been accommodated in the time we spend for reading newspaper, watching television or listening to the radio or even while browsing through the internet. The world of ads is swelling and at a fast rate.

We come across ads for almost all types of products that we know, such as fast moving consumer goods, entertainment, cars, motorbikes, food, real estate, drinks and everything else. For a long time, the FMCG industry was dominating the advertisers; however, the other industries have started showing interest recently and have started investing heavily on this.

The primitive advertisement bearers were the newspapers and other print media. Slowly the radio transmitters came and shared the load. When television hit the Indian market in early 80’s a good amount of advertisements were transferred on its shoulders. Television by far is the fasted way to reach out to the mass and hence it is still the leading medium for advertisements and the manufacturers of the advertised products. High definition printing has also helped the print media to attract a lot of advertisers. The huge billboards that we see on the streets were possible only after recent developments in the printing technology which proved to be a boon to the print media.

The ads we see on the internet which are displayed on every blog and website that we follow or browse through are the latest invention and the internet is getting cluttered too with ads all over it. This is a cheap way of advertisement and the returns are also good for the manufacturers as well as the advertisers and publishers of these ads. The internet ads provide a win-win environment for all that are involved and hence, they are getting more attention and preference these days.

The ads and the media that are chosen depend on the target customer, on the positioning of the product and the extent of impact that the advertisers want to put. Not all ads come in all the channels – some are seen in newspaper and some are seen to dominate the radio and are never displayed on television. The choice remains with the advertisers and as long as the publisher is ready to publish these ads, in the way they want. But whatever said and done, the world of advertisements is growing and is growing at a vigorous rate. Let us just keep a watch over this business; it certainly has a lot to offer.

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Monday, May 2, 2011

Osama Bin Laden is dead

It seems the Osama is dead and the Obama is claiming that. Times of India has released an article titled, “President Obama confirms death of Al-Qaida leader Osama bin Laden” which confirms the same.

Will this mark the end domination by the extremists residing in Pakistan, Afghanistan and other Muslim countries and even India? Will this have any effect on the modern world?

I guess not! For, the world has seen lots of riots in the last few years and Osama was never involved or mentioned in any of those. What he has done, is that he has left behind a long list of extremist people who are the present leaders of the insurgencies that are happening across the world.

The reign of Osama might be over now, but the crop that he has sown in the barren lands of Turkey, Afghanistan and Pakistan will yield more destruction and violence in the world. Those atrocious, arrogant, nincompoop terrorists will keep on swelling the world with their vandalism and the uneducated, flabbergasted by their brainwash, incompetent fools will fall prey every time on the name of religion.

Anyways, there is a lot to talk about these frenzied, fanatic and terrorist leaders and the foolish followers, who keep on dying and killing others across the world. Let’s not get into it now.

Let us enjoy and celebrate the death of this scoundrel!

Check this link for more.

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